Rauw Alejandro
In the year 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it topped the charts for most streamed songs in just six months. It was a blend of reggaeton and pop music that not only drew attention to Latin Music but as well reggaeton. In 2015, there were two mostly songs with Spanish lyrics on the Billboard Top 100 and in 2016 there were four. However, during the heights of Despacito's fame in 2017, there were 19 mostly Spanish tracks that made the Top 100. Then in 2020 the number was 41. Justin Bieber's bilingual remix Despacito was released in 2017. Soon after, popular artists started collaborating with reggaeton artists. Drake collaborated with Bad Bunny to create MIA (2018), and Madonna collaborated with Maluma for the release of Medellin. As early as 2020, a few reggaeton artists were unhappy with the way it was moving towards popular. Rauw Alajandro is a member of a brand new generation that aims to change the course. Incorporating elements of electronic dance music, and other styles was a common practice.
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